Service · Creative Retouching
Creative Retouching
Campaign key visuals built rather than corrected — composites, set extensions, CGI integration and cinematic grading, made from your creative direction.
What creative retouching means at Lush Retouch
Most images that end up on a billboard were never a single exposure. Creative retouching is the craft of assembling the final picture: choosing the best frame for each element, matching perspective and light, painting in detail that the camera could not reach, and grading everything so the result feels captured rather than constructed. We work from your layout, moodboard or art direction and stay in dialogue through every revision.
What's included
- — Multi-frame compositing and element assembly
- — Background replacement, set extension and invented environments
- — Ai element integration with matched light and shadow
- — Liquid, smoke, fabric and texture work
- — Hand-painted detail and light shaping
- — Campaign-wide color grading and consistency across adaptations
- — Master files plus print, digital and social deliverables
How a project runs
- 1 — Brief and creative direction. We review the layout, references and source material.
- 2 — Concept pass. A rough composite establishes framing, light and proportions.
- 3 — Build. Elements are assembled, retouched and integrated at full resolution.
- 4 — Grade and finish. Final color, texture and output profiles per format.
- 5 — Delivery. Layered masters, print-ready CMYK, sRGB web files and social crops.
Who we work with
Advertising agencies, brand teams, production companies and photographers producing campaign key visuals, product hero images and conceptual editorial work.